Karen Johanson

Created copy for banner promoting Mountainfilm festival sponsored by Eddie Bauer.

Created copy for banner promoting Eddie Bauer event Outside in Aspen, which was a celebration of backcountry adventures. The goal of the banner was to create buzz about the event and the involvement of Eddie Bauer First Ascent athletes Melissa Arnot, Jake Norton, Chris Korbulic and Ben Stookesberry.

Created copy for banner designed to educate consumers about which level to choose for optimal protection on their outdoor adventures.

Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.

Created copy for Facebook sweepstakes contest designed to ramp up visibility of the Eddie Bauer Campus Essentials line. Successful completion of the project included collaborations with the social media manager and designers to create compelling copy that met Facebook guidelines for sweepstakes contests.

Reviews of culinary and other adventures, from travels throughout North America and beyond.

Utilized my expertise garnered via personal trainer work and nutrition training to educate consumers about how nutritional deficiencies can impact everyday life.

Researched and wrote about a new diagnostic database created by Seattle-based global health nonprofit PATH, that explores how different COVID-19 tests perform against variants.

Researched and wrote about how new data suggests that women may do as well — or better — with a lower dose of the COVID-19 vaccine.

Researched and wrote about ways that popular dating sites are collaborating with the White House to convince sometimes-reticent singles to get the COVID-19 vaccine, with innovative promotions.

Researched and wrote about the health impacts from 10 different types of caffeinated beverages.

Researched and wrote about 15 common sleep disorders and their symptoms, using trusted sources including the Mayo Clinic and the National Institute of Neurological Disorders and Stroke,

Researched and wrote about the benefits of 10 different types of meditation.

Captured images and created copy for how-to article about surviving wet-weather cycling while staying stylish.

Created how-to shopping guide for REI's Expert Advice section, explaining why you would use specific tires for different types of riding and skill levels.