Karen Johanson

Transformed AI-generated copy about art and gardens in Dallas into on-brand destination content.

Transformed AI-generated copy about car-free travel in Los Angeles into on-brand destination content.

Transformed AI-generated copy about free things to do in New York City into on-brand destination content.

Transformed AI-generated copy about seasonal destinations in Minneapolis into on-brand destination content.

Utilized my expertise garnered via personal trainer work and nutrition training to educate consumers about how nutritional deficiencies can impact everyday life.

Researched and wrote about a new diagnostic database created by Seattle-based global health nonprofit PATH, that explores how different COVID-19 tests perform against variants.

Researched and wrote about how new data suggests that women may do as well — or better — with a lower dose of the COVID-19 vaccine.

Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.

Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.

Created copy for the home page of Eddie Bauer's adventure-focused brand First Ascent, in collaboration with the team designer.

Created copy for banner promoting Mountainfilm festival sponsored by Eddie Bauer.

Created copy for banner promoting Eddie Bauer event Outside in Aspen, which was a celebration of backcountry adventures. The goal of the banner was to create buzz about the event and the involvement of Eddie Bauer First Ascent athletes Melissa Arnot, Jake Norton, Chris Korbulic and Ben Stookesberry.

Created copy for banner designed to educate consumers about which level to choose for optimal protection on their outdoor adventures.

Created copy for Facebook sweepstakes contest designed to ramp up visibility of the Eddie Bauer Campus Essentials line. Successful completion of the project included collaborations with the social media manager and designers to create compelling copy that met Facebook guidelines for sweepstakes contests.

Created copy for a LinkedIn post about the benefits of social prescribing to physical and mental health.