Karen Johanson captures the attention of your customers and drives sales, by educating them, via compelling copy and imagery, about adventure travel, outdoor sports, health, fitness and more.
Instagram: Giving Tuesday
Created Instagram post for Giving Tuesday that highlighted successes from The Dalles Art Center in creating visibility for local artists. Created copy and curated photos.
Instagram: Dog
Created Instagram post to explain the origin of one of the works in “The Other Lens: Photographs from Ernesto Méndez” at The Dalles Art Center. Curated photos and created copy.
Instagram: Ceramicist P.K. Hoffman at work
Curated photos from P.K. Hoffman retrospective, and created copy for social media.
Instagram: Meet Alfredo
Collaborated with photographer Ernesto Méndez to select this and other images from his show “The Other Lens: Photographs from Ernesto Méndez” at The Dalles Art Center, for promotion via social and other vehicles. Curated photos and created copy.
This new tool shows how well COVID-19 tests perform against variants
Researched and wrote about a new diagnostic database created by Seattle-based global health nonprofit PATH, that explores how different COVID-19 tests perform against variants.
Why some think women might need a lower dose of the COVID-19 vaccine
Researched and wrote about how new data suggests that women may do as well — or better — with a lower dose of the COVID-19 vaccine.
5 common nutritional deficiencies that could be affecting your day-to-day life
Utilized my expertise garnered via personal trainer work and nutrition training to educate consumers about how nutritional deficiencies can impact everyday life.
Eddie Bauer Mountainfilm banner
Created copy for banner promoting Mountainfilm festival sponsored by Eddie Bauer.
Eddie Bauer Outside in Aspen banner
Created copy for banner promoting Eddie Bauer event Outside in Aspen, which was a celebration of backcountry adventures. The goal of the banner was to create buzz about the event and the involvement of Eddie Bauer First Ascent athletes Melissa Arnot, Jake Norton, Chris Korbulic and Ben Stookesberry.
Eddie Bauer Rainfoil banner
Created copy for banner designed to educate consumers about which level to choose for optimal protection on their outdoor adventures.
Eddie Bauer Friends loyalty program newsletter
Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.
Eddie Bauer Campus Essentials sweepstakes
Created copy for Facebook sweepstakes contest designed to ramp up visibility of the Eddie Bauer Campus Essentials line. Successful completion of the project included collaborations with the social media manager and designers to create compelling copy that met Facebook guidelines for sweepstakes contests.
Wet weather riding tips & tricks
Captured images and created copy for how-to article about surviving wet-weather cycling while staying stylish.
How to choose a bike tire
Created how-to shopping guide for REI's Expert Advice section, explaining why you would use specific tires for different types of riding and skill levels.
Details of my adventures
Reviews of culinary and other adventures, from travels throughout North America and beyond.