Karen Johanson

Utilized my expertise garnered via personal trainer work and nutrition training to educate consumers about how nutritional deficiencies can impact everyday life.

Researched and wrote about a new diagnostic database created by Seattle-based global health nonprofit PATH, that explores how different COVID-19 tests perform against variants.

Researched and wrote about how new data suggests that women may do as well — or better — with a lower dose of the COVID-19 vaccine.

Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.

Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.

Created copy for the home page of Eddie Bauer's adventure-focused brand First Ascent, in collaboration with the team designer.

Created copy for banner promoting Mountainfilm festival sponsored by Eddie Bauer.

Created copy for banner promoting Eddie Bauer event Outside in Aspen, which was a celebration of backcountry adventures. The goal of the banner was to create buzz about the event and the involvement of Eddie Bauer First Ascent athletes Melissa Arnot, Jake Norton, Chris Korbulic and Ben Stookesberry.

Created copy for banner designed to educate consumers about which level to choose for optimal protection on their outdoor adventures.

Created copy for Facebook sweepstakes contest designed to ramp up visibility of the Eddie Bauer Campus Essentials line. Successful completion of the project included collaborations with the social media manager and designers to create compelling copy that met Facebook guidelines for sweepstakes contests.

Created copy for a LinkedIn post about the benefits of social prescribing to physical and mental health.

Created copy for LinkedIn post about the What Now? conversation between Trevor Noah and Brad Smith, where the two talked about the power of curiosity.

Created copy and an Adobe Express graphic to showcase words of wisdom from the weekly Mentorship Live call that offers career coaching to job seekers.

Curated images and crafted copy to create and publish newsletter promoting two different upcoming popups.

Curated photos and created copy to promote La Paz adventures bucket list for travelers.