Karen Johanson captures the attention of your customers and drives sales, by educating them, via compelling copy and imagery, about adventure, health, fitness, travel and more.
Wet weather riding tips & tricks
Captured images and created copy for how-to article about surviving wet-weather cycling while staying stylish.
Outside in Aspen
Created copy for banner promoting Eddie Bauer event Outside in Aspen, which was a celebration of backcountry adventures. The goal of the banner was to create buzz about the event and the involvement of Eddie Bauer First Ascent athletes Melissa Arnot, Jake Norton, Chris Korbulic and Ben Stookesberry.
Created copy for banner promoting Mountainfilm festival sponsored by Eddie Bauer.
Eddie Bauer Rainfoil banner
Created copy for banner designed to educate consumers about which level to choose for optimal protection on their outdoor adventures.
Eddie Bauer Friends loyalty program newsletter
Collaborated with product manager to create copy for monthly Eddie Bauer Friends loyalty program newsletter, crafting messaging about not only the program and products, but also lifestyle content relevant to the target audience.
Eddie Bauer Campus Essentials sweepstakes
Created copy for Facebook sweepstakes contest designed to ramp up visibility of the Eddie Bauer Campus Essentials line. Successful completion of the project included collaborations with the social media manager and designers to create compelling copy that met Facebook guidelines for sweepstakes contests.
Crafted Twitter messaging and portraits for Snohomish County Helicopter Rescue Team fundraising campaign. Original posts at twitter.com/snoco_hrt.
How to choose a bike tire
Created how-to shopping guide for REI's Expert Advice section, explaining why you would use specific tires for different types of riding and skill levels.
Details of my adventures
Reviews of culinary and other adventures, from travels throughout North America and beyond.
This new tool shows how well COVID-19 tests perform against variants
Researched and wrote about a new diagnostic database created by Seattle-based global health nonprofit PATH, that explores how different COVID-19 tests perform against variants.
Why some think women might need a lower dose of the COVID-19 vaccine
Researched and wrote about how new data suggests that women may do as well — or better — with a lower dose of the COVID-19 vaccine.
Riding stupid is actually smart at Whitefish Mountain Resort
Captured images and created copy for review of Whitefish Mountain Resort's Ski/Ride School.
Nibbling on nigiri far from the ocean in Whitefish, Montana
Captured images and created copy for review of Wasabi Sushi Bar.
Exploring microbrew row in SODO
Captured images and created copy for review of Epic Ales and Schooner Exact tasting rooms.
Masterminding your own noodle delights in Whitefish, Montana
Captured images and created copy for review of Naked Noodle.